‘Life is all about people’
© Photo by the fabulous Axel Ahlgren
About Anna
I’m the founder of Already. For over 20 years, I’ve helped companies create accessible, human-centred digital solutions while fostering a culture where we collaborate, support each other and embrace playfulness to thrive both inside and out.
At the core of my work are three principles: empathy, curiosity and playfulness. These values reflect my belief that life is all about people. From growing up in the north of Sweden (Norrlänning!), to living in Berlin and working in London, Rwanda, Uganda, and Tokyo, I’ve seen how meaningful connections drive impactful change. Now based in Stockholm, I bring these experiences into every project. Great design isn’t just about solving problems — it’s about creating environments where people feel seen, heard and valued.
I’ve worked with brands like Spotify, H&M, and ICA, and agencies such as Doberman, AKQA and DDB. Using tools like LEGO Serious Play, I align teams and turn ideas into action with clear, visual SWOTs and frameworks.
I also lecture at Hyper Island and Berghs, sharing knowledge on Ethics & AI, Human-Centred Design, and the power of prototyping. Through Mentor Sweden, I support teenagers to set goals and navigate their future.
I’m part of aeo, a trio of design advisors creating digital tools, streamlining workflows, facilitating workshops and helping organisations identify and address biases to thrive.
Let’s create something meaningful together. ❤︎
2025
Courses and speeches
Digital Design & Strategy, Berghs School of Communication — Advanced UX
Mentorship, Stockholm, January 2025
Nordic Fe:male Invest Summit — Who is human? Empathy as the key to ethical technology
Keynote speaker, Malmö, November 2024
Good Tech Conference — What is to be human?
Keynote speaker, Sundsvall, October 2024
Production Management, Berghs School of Communication — Power of prototyping
Lecture & workshop, Stockholm, October 2024
Digital Design & Strategy, Berghs School of Communication — Human Centred Design
Lecture & workshop, Stockholm, October 2024
Digital Creative, Hyper Island — Human Centred Design course
Lead Lecturer, Stockholm, September 2024
UX Upskill Course, Hyper Island — Ethics of UX design
Lead Lecturer, Online, August 2024
Electrolux — Humanity & AI Technology
Inspiration talk, Online, August 2024
Ingrid — A Human-Centred Approach to AI Ethics
Inspiration talk, Stockholm, June 2024
Mentimeter — Ethics and UX upskill course
Intensive course tutor, Stockholm, May 2024
Administration Day — Tech trend report
Keynote speaker, Stockholm, April 2024
Women In Tech — Is being human enough? The importance of empathy in our digital landscape
Keynote speaker & Panel, Stockholm, April 2024
Fashion Design, Beckmans Designhögskola — AI Fashion Director
Lecture & workshop, Stockholm, March 2024
UX Upskill Course, Hyper Island — Ethics of UX design course
Lead Lecturer, Online, February 2024
Production Management, Berghs School of Communication — Power of prototyping
Lecture & workshop, Stockholm, November 2023
Mentor Boost, Mentor Sweden, — Career guidance in design and tech to 12.000 teenagers
Inspiration talk, Online, September 2023
Digital Creative, Hyper Island — Human Centred Design course
Lead Lecturer, Stockholm, September 2023
Weekday, Hyper Island Masterclass — What is UX?
Lecture & workshop, Stockholm, September 2022
Communication Design, Berghs School of Communication — Power of prototyping
Lecture & workshop, Stockholm, March 2023
UX Designer, Nackademin — Power of prototyping
Lecture & workshop, Stockholm, March 2023
Digital Design & Strategy, Berghs School of Communication — Human Centred Design
Lecture & workshop, Stockholm, January 2023
Production Management, Berghs School of Communication — Power of prototyping
Lecture & workshop, Stockholm, November 2022
Mentor Sweden — Career guidance in design and tech to high school students
Inspiration talk, Stockholm, October 2022
Digital Creative, Hyper Island — Human Centred Design course
Lead Lecturer, Stockholm, September 2022
Communication Design, Berghs School of Communication — Power of prototyping
Lecture & workshop, Stockholm, March 2022
Production Management, Berghs School of Communication — Power of prototyping
Lecture & workshop, Stockholm, February 2022
UX Labs upskill, Hyper Island — Cognitive Accessible Design
Lead Lecturer, Stockholm, November 2021
Svenska Designpriset
Jury & Award ceremony, Gothenburg, October 2021
Product semiotics, Chalmers Tekniska högskola — Cognitive Accessible Design
Lecture, Online, November 2021
Digital Creative, Hyper Island — Human Centred Design course
Lead Lecturer, Stockholm, September 2021
Mentor Sweden — Career guidance in design and tech” to high school students
Inspiration talk, Online, June 2021
Mentor Sweden — Career guidance in design and tech” to high school students
Inspiration talk, Online, April 2021
Communication Design, Berghs School of Communication — UX and Service Design
Lead Lecturer, Stockholm, March 2021
Mentor Sweden — Career guidance in design and tech to high school students
Inspiration talk, Online, March 2021
Svenska Designpriset
Jury & Award ceremony, Gothenburg, October 2020
Digital Creative, Hyper Island — Human Centred Design course
Lead Lecturer, Stockholm, September 2020
Communication Design, Berghs School of Communication — UX and Service Design
Lead Lecturer, Stockholm, March 2021
UX Labs upskill, Hyper Island — What is UX?
Lead Lecturer, Stockholm, November 2019
Digital Strategy Masterclass, Hyper Island — What is UX?
Lecture & workshop, Stockholm, November 2019
Svenska Designpriset
Jury & Award ceremony, Gothenburg, October 2019
Digital Creative, Hyper Island — UX Labs
Lead Lecturer, Stockholm, September 2019
Digital Media Creative, Hyper Island — Prototyping course
Lead Lecturer, Stockholm, November 2019
Communication Design, Berghs School of Communication — UX and Service Design
Lecture & workshop, Stockholm, September 2019
Sveriges Radio — What is UX design?
Inspiration workshop, Stockholm, May 2019
UX Labs upskill, Hyper Island — What is UX?
Lead Lecturer, Stockholm, May 2019
Advanced Design, Berghs School of Communication — Lego Serious Play
Workshop, Stockholm, April 2019
Digital Media Creative, Hyper Island — Prototyping course
Lead Lecturer, Stockholm, April 2019
Communication Design, Berghs School of Communication — UX and Service Design
Lead Lecturer, Stockholm, March 2021
Unconference, Berghs School of Communication — Lego Serious Play
Workshop, Stockholm, January 2019
Svenska Designpriset
Jury & Award ceremony, Gothenburg, October 2018
Digital Design Upgrade, Berghs School of Communication — Prototyping
Lecture & workshop, Stockholm, October 2018
Digital Design Upgrade, Berghs School of Communication — Prototyping
Lecture & workshop, Stockholm, April 2018
Digital Media Creative, Hyper Island — Prototyping course
Lead Lecturer, Stockholm, March 2018
Creative Day, Batteri Kommunikation — What is UX?
Keynote speaker, Stockholm, Gothenburg, Malmö, February 2018
Communication Design, Berghs School of Communication — UX and Service Design
Lecture & workshop, Stockholm, January 2018
Digital Design, Berghs School of Communication — Human Centred Design
Lecture & workshop, Stockholm, November 2017
Digital Creative, Forsbergs Skola — Human Centred Design
Lecture & workshop, Stockholm, November 2017
Svenska Designpriset
Jury & Award ceremony, Gothenburg, October 2017
Art Director & Communication Design, Berghs School of Communication — UX and Service Design
Lecture & workshop, Stockholm, August 2017
Digital Media Creative, Hyper Island — Prototyping course
Lead Lecturer, Stockholm, March 2017
Design Lead, Hyper Island — Power of Prototyping
Lecture & workshop Stockholm, October 2016
Communication Design, Berghs School of Communication — Design Thinking
Lecture & workshop, Stockholm, September 2016
Design intro course, Berghs School of Communication — Design Thinking
Lecture & workshop, Online, June 2016
Communication Design, Berghs School of Communication — UX and Service Design
Lead Lecturer, Stockholm, January 2016
Design intro course, Berghs School of Communication — What is UX design?
Lecture & workshop, Online, November 2015
Communication Design, Berghs School of Communication — Design Thinking, UX & Innovation
Lead Lecturer, Stockholm, September 2015