Ethical challenge
As designers, our ethical compass will guide the products and services we create. Design is not just about function — it’s about valuing humanity. AI mimics intelligence but lacks the emotional depth that defines us. Our job is to confront exclusion, challenge biases, and ensure our work respects human dignity.
Who is human?
My Role
Keynote speaker
Honoured to open up Women in Tech Sweden with this speech. I really align with their mission to inspire more women to choose and stay in tech. Watch and join us!
I talk about empathy and what it means to be human, sharing personal stories about my brother Erik, who has Angelman’s syndrome.
Empathy is the foundation of creation, essential for building inclusive, human-centred products and addressing biases in AI. While AI mimics intelligence, it lacks the emotional connection that defines us as human.
I challenge organisations to reflect on how they value humans, asking: what drives your technology and how do you embed empathy in your work?
Book me as a speaker or lecturer to inspire your team with practical tools and insights for creating inclusive, human-centred and ethical solutions that drive innovation.
— Advisory board
Lead with Empathy
Explore our Empathy Library – a curated collection of over 160 examples of biases, designed to help you uncover and address them in product design. Gain meaningful insights into human behaviour and learn how to create better, more ethical services.