I’m Anna Lundqvist, a Product Designer, Lecturer and Keynote speaker dedicated to make technology more humane. Focused on understanding our ethical role as designers in creating accessible solutions in this digital AI world. ❤︎

What I do

  • I deliver user-centred, accessible design through user-testing and fast iterations. Contact me to get UX that solve real problems and deliver value to your users and business.

  • I lead LEGO Serious Play workshops to align your team, clarify product visions and improve collaboration. In just 4 hours, you’ll have clear actionable outcomes

  • I help your team integrate ethical principles into AI with clear, actionable strategies. I’ll guide you in defining measurable goals rooted in your values, educating your team on biases, and establishing systems to forecast and monitor results for a more ethical product.

  • I deliver tailored training and keynote talks on Human-Centred Design, Prototyping, Ethical Design and Ethics & AI. Your team will gain practical skills and tools to make an immediate impact.

Some of my work.

  • Kry

    Created ethical booking systems to help people get vaccinated.

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  • H&M

    Led accessibility work, set a Guinness Record LGBTQI+ event & built the Global Marketing Team.

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  • ICA

    Designed a successful self-scanning flow for Sweden’s largest supermarket.

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  • Spotify

    Redesigned Help site & Community with improved user flows.

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Women In Tech

Honoured to open up Women in Tech Sweden with this speech. I really align with their mission to inspire more women to choose and stay in tech. Watch and join us!

I talk about empathy and what it means to be human, sharing personal stories about my brother Erik, who has Angelman’s syndrome. Empathy is the foundation of creation, essential for building inclusive, human-centred products and addressing biases in AI. While AI mimics intelligence, it lacks the emotional connection that defines us as human.

I challenge organisations to reflect on how they value humans, asking: what drives your technology and how do you embed empathy in your work?

Book me to get

  • Inspiration to create inclusive, human-centred solutions.

  • A deeper understanding of how empathy drives innovation.

  • Insights on aligning technology with your values.

  • Tools to uncover and address biases by using our Empathy tool. ⚡️🫶🏼⚡️

Some of my beloved clients